Kingfisher Beer Company Case Analysis Essay

Kingfisher Beer Company (KBC) has enjoyed being in top position in premium beer segment for the past fifty years and is now facing a potentially identity–changing challenge: the traditional premium beer market has been declining due to changes in consumer preferences at a compound annual rate of 4% and KBC for the first time is experiencing a decline in revenue, whilst a change in leadership infuses new energy to bring a change in their product line. Jake Hope, son of the retired president and owner of KBC faces the challenge of whether to introduce a ‘light’ beer in a growing beer segment, as maintaining status-quo would no more be an option to sustain their existing position in marketplace in the next few years (see Exhibit 2). I recommend that Jake would go for the light beer product venture. The recommendation is based on a complex assessment of the company’s financial viability and of more qualitative reflections. Even if for the year 2007 (the case is restrictive for only a 2-year horizon quantitative analysis) projected Operating Margin does not reach levels KBC had enjoyed in prior years, it is positive and growing substantially. Growth from $599,734 to $2,205,235 ($1,605,601 in absolute growth) from 2006 to 2007 with introduction of Light Beer versus of decline from $4,015,024 to $3,414,586 ($600,438 in absolute decline). If KBC will manage to reduce its lost sales of famous Lager (due to market conditions in the premium beer market) from 20% to slightly lower levels then the company could break-even in 2 years (Exhibit 1). From the case’s limited data it is still certain that introducing Light Beer and managing relatively moderate levels of cannibalization (20% or below – Exhibit 3) of the Lager sales opens opportunities to increase the firm’s financials. Moreover, it is essential to capitalize on growing light beer market (4% annually) which also will help fuel possible future expansion or to retain sustainability. According to market research, targeted segment where light beer drinking segment holds â€Å"anti-big-business† values, is already aware of the KBC brand so the firm can leverage on being independent family owned small regional company. In addition, the introduction of a new product will eliminate the risk of being on a single product brand and reduce risk of being in an unfavorable position with regards to distributors who favor more product offerings. On the other hand the introduction of the light beer will affect the brand image, alienate core customers, and squeeze margins. In addition, it is most likely the Company will not be able to sustain advertising and distribution cost against bigger competitors (high entry barrier, competitors strong presence in light beer market). This will lead also to additional unwanted cannibalization of Lager sales and more uneven relationships with distributors and retailers. My recommendation rests on several assumptions (exhibit). The key assumption is that the KBC will attain the 0. 25 market share to break even in 2007. Another assumption is that the light beer market will sustain its growth and consumer preferences will hold in the nearest future.

A Modern America: Industrialized Immigrants Realizing The American Dream Essay

The â€Å"American Dream† is a phrase or concept that gets thrown around a lot here in America, and if ten different people were asked what it meant, you would probably get ten different answers. It is generally seen as the fact that anyone can get anything if one works hard enough. In his book the Epic of America which was written in 1931, James Truslow Adams defines the â€Å"American Dream† as: â€Å"that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.† I see the â€Å"American Dream† as one of the reasons why Americans should get on their knees every day and thank God for this country (along with baseball and apple pie). To me, the â€Å"American Dream† is the fact that anyone, no matter the social or financial stature, can obtain anything he wants if he gives the required effort. In â€Å"The Newsies†, the main characters are Francis Sullivan (a.k.a. Jack Kelly) and his unlikely friend David. Jack’s father is a convict and his mother is dead, but he tells others that they are out West looking for a ranch and are going to send for him when they find one. Although he knows that this is not true, he still dreams of catching a train out West to Santa Fe. Railroads are vital to the realization of Jack’s dream, as it is his transportation out West. Jack believes in the equal opportunity rights that make our nation great. David is a member of a struggling, but loving family and he has a valuable education. He is working as a Newsie while his Dad is out of work. David’s father had an accident at a factory and became useless to his employer, thus he was fired. The factories of the time provided virtually no opportunity for advancement due to the fact that everyone generally does the same thing over and over, which is why the factory was so quick to fire Mayer. Since he had no workers union to protect him, he was forced to live with only the income David and his younger brother Les could bring in. David’s mindset that you can achieve anything you work towards if you believe in and do it with passion directly correlates with the American dream. In the 1900’s, catchy headlines were essential to selling newspapers; especially headlines with words like maniac, corpse, love nest, or nude in the title. During this time when a trolley strike was in full effect, good headlines were hard to come by, so the newsies decided to improve the truth a little by exaggerating uninteresting headlines and making them seem like interesting stories. The newsies bought the â€Å"papes† that they sold and got to keep the profit from what they sold, so a 10-cent price increase was almost crippling. Because the was not a Newsies Workers Union, it was imperative for all of the newsies to come together if there was going to be an effective strike. The owner of â€Å"The World†, Mr. Pulitzer, exemplifies the corrupt businessmen of the time. He was a man that judged his quality of life by the size of his wallet. It came quite easy to him to up the paper price to the â€Å"distribution apparatus† 10 cents. He also uses his money and political power to influence those around him. He influences the mayor to stop the strike by baiting him with a conversation about the upcoming election with a few others as wealthy as himself. Pulitzer also tries to bribe Jack with everything he’s been dreaming of: money, freedom, and a trip out West. He knew that if he cut of the strike at the head, the rest would follow. In America during this time, both immigrants and children were treated poorly. This is demonstrated in the movie when the police violently stop the convention using their force. Children along with immigrants were often given poor working conditions. Also, a shot was seen of men being beaten because they would not join the trolley strike. Obviously at this time land and money were more valuable during this time of industrialization than human life. At the conclusion of the movie, Jack’s dream is realized, but not in the form of Santa Fe. All of his effort is rewarded when (with a little help from others) the prices are brought back down. He realized that just because you don’t have family doesn’t mean no one cares about you. Moreover, in the American â€Å"happily ever after† style, he falls in love with David’s sister Sarah (as if a kiss is any sign of true love, right Ms. K?). David’s dream of winning as the underdog is also realized, and all of his hard work is rewarded. Without suffering through these growing pains, America would not be what it is today. Jack and David’s dream that anyone can be anything if they work hard enough and believe in it has almost become a right as an American. Though greed is still evident and corrupt politicians are as prevalent as ever, it is not a trademark of our society anymore, and for that I am thankful. In conclusion, it was the immigrants that came to America so they could become something that gave the nation a big part of its character today. Their sacrifices have become our blessings.

Shakespeare Essay Example | Topics and Well Written Essays - 250 words

Shakespeare - Essay Example The desire of Helena becomes true, irrespective of her low social position. The success of Helena in turning the king of France has caused for a turning point that helped her a great deal in attaining her dreams. Bertram’s attempt to seduce Diana was well abolished by Helena and trickily she makes union with him in the bed scene and conceives his child. Moreover, she had asked Diana to get the family ring of Bertram. Helena in the play achieves both conditions of Bertram to become his wife in a tricky way. At the end, when Bertram sees his wife’s great attempts to win over, makes him attached towards Helena and thus the play ends well as with the title. The play is not much attached to the unities like the unity of place and the unity of time as Aristotle propounded. But it has made some achievements with the unity of action. It can be seen that the Aristotelian logic of the action, as rebuilt by Frye is well established in the play. According to Aristotle it should hav e â€Å"proper beginning, middle, and end† (Kitano). In ‘All Well that Ends Well’ Frye finds the â€Å"material cause â€Å"of the comedy in the young man’s sexual desire and the â€Å"final cause† in â€Å"the audience, which is expected by its applause to take part in the comic resolution† (Haley 19). All Well that Ends Well has gone through these levels as according to the Aristotle’s theory.

MASS MEDIA IN U.S. (SOCIOLOGICAL PERSPECTIVE) Essay

MASS MEDIA IN U.S. (SOCIOLOGICAL PERSPECTIVE) - Essay Example Though little research has been done on the exact way the social media affects the character of viewers or followers, it has been observed that people tend to imitate the person they may admire and might even adopt their lifestyles. This is evident in American Idols where participants try to imitate celebrities (Slywester Web; Burgess Web). Stereotypes play a critical role in today’s media where groups of individuals are perceived to act in a specific way. Most stereotypes portrayed in American media are based on ethnicity and races. A good example of stereotyping was depicted in a TV show called â€Å"Jersey Shore† in which American Latinos were increasingly portrayed as promiscuous and indolent. Stereotypes are often used in American media to cause humor though they are often injurious to the groups represented. However, some propaganda is positive and helps in modifying the character of viewers or readers. Another common stereotype in American media is one that portrays Muslims as terrorist. The stereotype is because persons of Islamic origin carry out most terrorist attacks. An additional stereotype in American media is one that portrays black Americans as lesser to other races (Burgess Web). Stereotypes lead to cognitive distortion of perception regarding the stereotyped group. They are mainly based on a character portrayed by one of few individuals in a particular group but tend to be used in reference to members of the entire group. One of the distorted perceptions is the tendency to view the stereotyped group as less diverse. By this, I mean that people start viewing the persons in the group as individuals but rather as a group. Most stereotypes tend to be negative thus conferring undesirable characteristics to all members of a particular group. A good example is in the movie â€Å"the Passion of Christ† which exhibits negative stereotypes against Jews as a group irrespective of the fact that not all Jews are evil. Generally,

SCHOLARLY VS POP MEDIA, FOCUS ON SEXUALITY Research Paper

SCHOLARLY VS POP MEDIA, FOCUS ON SEXUALITY - Research Paper Example The study was conducted in four phases using both qualitative and quantitative research approaches. The participants of the study were provided with the introductory health education courses with some small components of sexuality education. Questionnaires were presented to the participants before and after the delivery of these courses. Focus group was also interviewed before and after the courses delivery. After two years survey was conducted among the participants and focus group was also interviewed to examine their understanding often sexuality education and their responsibilities in this context. The article describes the history of sexuality education in New Zealand and informs that it was included in the school curriculum in 1999. The author throw light upon the contribution and strategies of the education and healthcare authorities in developing the guidelines for providing sexuality education to the school students in the country. The main intention of the research study is to develop understanding among the pre service (student) teachers regarding the principles and constructs of sexuality education and their responsibilities to keep it within the lines set by the authorities. The article concludes the study results that the introductory health courses draw important impacts upon the understanding of sexuality education among the students that have to take the role of teachers in coming years. The sexuality education courses work to expand ideas and attitude about the sexuality and health and promote openness tolerance and individual empowerment. Media Article Summary The article teaching sexuality: How much can we expect from classroom teachers? Penned by Elizabeth J. Meyer was published in Psychology Today on July 21, 2010. The article is focused upon the role and responsibilities of teachers in the context of providing sexuality education in the classrooms. The article provides brief overview to the efforts that have been made to construct adequat e policies and strategies regarding the formulation of sexuality education programs at schools. The author argues that the teachers play most important and defining role in developing the perception of the students about sexuality. Hence rather focusing upon making changes in the sexuality education courses and programs it is very important to arrange training programs for the teachers so that they can provide effective sexuality education to the students. The article stresses upon the need of teacher training for better sexuality education as the author believes that after training the teachers became able to properly address the issues of bullying and harassment a t the schools. The author has also provided some guidelines that should be followed by the teachers while facing the sexuality related issues at the schools. The main points and arguments presented in the article are backed by the research studies references and the author has provided research based arguments in the art icle. The main purpose of the article is to provide some recommendations for the improvement of sexuality education at schools. The article concludes that the arrangement of proper teacher training is the key to attain success in addressing the issues of sexuality education at schools because the teacher has the most vital role to play in the entire situation that must be overlooked and the role and training of teachers must be given equal importance as the

Enhancing Communication through Intensive Interaction Essay

Enhancing Communication through Intensive Interaction - Essay Example As the discussion stresses  disabilities in communication and learning have become an important issue since the beginning of the 18th century. Learning disability is the failure to communicate with society and which in turn allow the protagonist  to live within a  rigid circle of interaction, understand things etc. These sorts of problem have been identified both in children and in adults. Special studies, theories and teaching styles are now in practise among the teachers and the parents.This study discusses that categorising people who have severe learning and communicating difficulties and analyzing the aspect of successful communication through Intensive Interaction is one of the key concepts insisted by many theorists of today, such as Nind, Hewett, M.J.Connor etc . Learning disability does not always arise out of common inborn factors such as a deaf, dumb, or blind. However, these factors might also lead to learning difficulties. There are other factors such as the enviro nment factor and neurological problems contribute a lot to these issues. The lack of ability to listen, to speak, to read, to write , to spell, and the most important the lack of ability to rationally look into things contribute a lot for the psychological failure of a person. Intensive interaction, has been implemented with the a deep intension to help the disabled in at least achieve a partial understanding and communication between the disables and the society.

The case of the aids patient with Pneumonia Essay

The case of the aids patient with Pneumonia - Essay Example HIV attacks any cell with this binding structure. The white blood cells or T cells of the immune system, which coordinate disease-fighting mechanisms, are especially vulnerable to HIV attack. Of these certain T cells known as CD4 cells are most vulnerable. While infecting a CD4 cell, the HIV utilizes the genetic tools within the cell to replicate itself and then leaves the cell, destroying it in the process. Medical treatment cannot eradicate HIV once it has integrated into human cells. Reduction in the number of CD4 cells exposes a person to all infections as these cells assist other types of immune cells to respond to invading organisms. There are about a1, 000 CD4 cells per micro liter of blood in an average healthy person. The HIV destroys CD4 cells over a period of time, diminishing the cells' protective ability and weakening the immune system. The infected person becomes exposed to nearly 26 infections and rare cancers, which take advantage of the weakened immune defenses to cause disease when this density reduces to 200 cells per micro liter of blood (AIDS). Retroviruses were known as RNA tumor viruses as they have RNA and not DNA, genomes. These were known to cause certain cancers in animals. Howard Temin, in the middle of the twentieth century, studied them and discovered the genetic-like stability of the uncontrolled cell growth caused by these viruses. He proposed the provirus hypothesis, in which RNA tumor viruses cause permanent alterations to cells by integrating into host chromosomes, by virion RNAs which first convert into DNAs and then become integrated (Reverse Transcriptase). HIV infection occurs when a person comes into contact with blood, semen, vaginal secretions or breast milk infected with this virus. It is acquired by having sexual relations with an infected person, using hypodermic needles or by the pricking with an infected needle and by the transfer of the virus from an infected mother to her baby during pregnancy, childbirth, or breast-feeding (AIDS). Jerry is suffering from PCP, a kind of pneumonia caused by Pneumocystis carinii (p. carinii). This afflicts People with weak immune systems. It's the most common serious infection in people with advanced HIV disease in the United States. (Pneumocystis carinii Pneumonia (PCP) and HIV). "Pneumocystis pneumonia is caused by P. carinii, a fungus formerly considered to be a protozoan. Its fungal classification is based in part on 16S ribosomal RNA similarities to fungi, particularly ascomycetes, with spore cases. Its staining with the Gomori methenamine silver stain for fungi also supports its new class ification"(Warnock. 1999). Hence the blood cultures will be negative for bacteria and antibiotics will be of no avail. Surgeons are at the greatest risk of contact with patients' blood and body fluids. Hence, breaches in gloving material are to be avoided. In a study it was found that 17.4% of the surgeons had skin abrasions. 32glove perforations were observed, of which 22were in the outer glove and 10in the inner glove. Only four outer glove perforations had matching inner glove perforations, thus indicating that in 82% of cases when the outer glove is perforated the inner glove will protect the surgeon's hand from contamination. It is recommended that double gloves are used routinely in all surgical procedures in view of the significantly higher protection it

Do Markets and the Division of Labour Encourage or Discourage Social Essay

Do Markets and the Division of Labour Encourage or Discourage Social Cohesion - Essay Example Specialization is when tasks in a society are assigned to specific individuals in whereby the assigned person has the obligation of fully completing the task. Markets on the other hand are defined as the a place where economic activities in the society take place, economic activities in this case imply to the buying and selling and thus there is interaction and the interaction of buyers and sellers from different cultures and ethnical backgrounds. Markets and division of labor’s contribution towards social cohesion has been a crucial debatable issue in the contemporary practical environment (Council of Europe 2006). Markets and division of labor according to the definition of Adam Smith can be used to explain the reason why on the adoption of this technique there is increased productivity and output in regards to the economic activities of a given society. The major objective and aim of markets and division of labor is to ensure that there is consistent maximization of profits as well as minimizing the average total cost of the production process. There are several classes of thinkers on this issue of social cohesion in regards to markets and the division of labor. This argument has been highly attributed by the several definitions of markets and division of labor in the contemporary society. ... The other class of thought based their definition of labor on the principles of the social and collective human labor. The principle behind this definition is that markets and division of labor collectively pulled together the society thus encouraging the collective achievement of social and cultural interaction and integration and intellectualism in the society. Basing on these definitions the perception of markets and division of labor on promoting social cohesion is positive. Other scholars on the basis that the concerned definition has not fully integrated the concept of the political economy have opposed this justification. The definition of markets and division of labour has since been not compatible with the current political, social and economic setup of the society. This has been due to the over emphasis of the social cohesion in the original definition, social cohesion in the context of markets and division of labour can be evaluated in critically looking at the merits and the demerits on the societal integration and cohesion (Rogowski 2008). Division of labor in the past was seen as the source of labour discrimination in the society, this was attributed by the presence of gender imbalance, inequalities and variation in the various in the sectors in the production process (O'Brien 2008).According to Angle, division of labour was in existence in as far as the human history is concerned. He believes that the division of labour is one of the major sources of the intrigues being witnessed in the society. Challenges such as human beings being denied rights as well as unfavorable social set up emerged due to the division of labour thus this scholar implies that markets and division of labour have contributed

Data Security and Responsibility of the User Essay

Data Security and Responsibility of the User - Essay Example Hence, the human resources department are tasked to track all head hunting and social engineering activities to steal the personal information about the game designers and developers by the competition. In this context, the gaming companies implement stringent Information security policies similar to the ones defined for any software engineering company. Dayarathna (2009) presented five types of unauthorized activities that can be carried out in an organization that is immensely dependent upon computer systems and because all their intellectual properties and data resides on computer systems. These activities are - access, use, destructions, alterations and disclosure. The protection of information against these unauthorized activities are carried out in three attributes requiring different controls - Confidentiality, Integrity and Availability. In my major, all the information assets including personal records are identified and their requirements pertaining to Confidentiality, Inte grity and Availability are assessed. Thereafter, the threats from unauthorized activities are assessed and the internal vulnerabilities are detected such that the risk exposures can be determined. The asset based risk assessment methodology recommended by NIST is one of the most suitable risk analysis methods applicable in computer systems industries like the gaming industry (Stoneburner and Goguen et al. 2002). The controls are applied as an integral part of the risk mitigation strategies once all the threats and corresponding risks to assets are assessed and documented. Identity management controls to protect personal records form an integral part of such controls. The records comprises of personal attributes, academic records and professional records of employees. Claub and Kohntopp (2001) argued that identity management requires multilaterally secured communication within an organization. Such a system requires that security concerns of all parties in a communication are protect ed and hence valid pseudonyms related to all parties need to be shared. If one of the parties is not able to share valid pseudonyms then the party is viewed to be an unauthorized participant in the communication channel. The companies having computer generated intellectual properties are very strict about such pseudonyms that are digitally coded in various access tools provided to valid employees. Moreover, all communication channels are secured using various controls like e-mails & attachment scrutiny (both in inbound as well as outbound), private e-mail sites blocked by a firewall, intrusion prevention systems deployed at the Internet gateways, telephone conversations are routed through trained operators smart enough to detect social engineering/head-hunting attempts, etc (Phua. 2009). Such mechanisms can help in protecting theft of pseudonyms related to all employees such that their identity can be protected. Companies dependent upon computer generated intellectual property are h ighly concerned about protection of personnel information that

Military Personnal Experience Paper Essay Example | Topics and Well Written Essays - 1250 words

Military Personnal Experience Paper - Essay Example Humanitarian Efforts in Panama 2007 Mission Development At the request of the Panamanian government through the U.S. Embassy in Panama, the 961st Engineering Battalion was deployed to the country as the part of the forces with the intention of helping the Panamanian residents whose schools, churches, hospitals and other vital installations needed repair and maintenance work. Upon receiving this request, our team immediately set out to make recommendations for the commander in charge of the mission in reference to how the 961st could help make a difference during this mission. Our recommendations resulted in the following proof of concept missions: â€Å"The mission is to happen in 3 phases. The first phase is the planning stage which was to be completed at least 8 months before deployment and will require the operations engineers to survey the work areas and the equipment that shall be needed in order to complete the work. The second phase of the mission is the deployment itself whe rein the 961st would help coordinate all the units, missions, and security for soldiers assigned to this mission. The final phase of the mission will require the same battalion to return to Panama one year later in order to survey the work done in the previous year and do any repairs required to maintain the integrity of the work provided.† Mission Implementation Once the mission development and analysis was finalized and approved by the commanding officer, I was chosen to hand pick my team amongst the Army Reservists listed in the reserve program because of my leadership abilities and skills relevant to program policy and operations, plans and reserve component integration. I was directed to immediately plan the transfer of these officers from their home bases to our newly established company for the humanitarian mission. I accomplished this task by providing the personnel section with the mission requirements and transfer justification documents which resulted in the mobiliz ation station in Fort Lee, Virginia, allowing these reservists to have a temporary change of station order assigned to them. Upon their arrival at the 961st home base, those with the relevant engineering backgrounds were immediately deployed to Panama for the completion of phase one. Phase I: Damage and Repair Assessment Phase I was one of the engineers on the advanced party team that went to Panama. While there, I collaborated with other team members regarding the painstaking plans for repair of the damaged schools, churches and hospitals. We came to realize that this was not going to be an easy task to accomplish but with a proper team work and cooperation from our immediate officers we could make a change in these people’s lives that they would never forget. Phase II: Mission Deployment By providing the Panamanian government with the necessary plans and concerns for the development and repair of their various infrastructures they were able to make proper representations wi th the U.S. Government through the U.S. Embassy in reference to the necessary materials and budgets in order to make the humanitarian effort a reality. The engineers of the 961st were immediately deployed to Panama the minute the mission deployment papers were finally

Accounting for the IPhone Essay Example for Free

Accounting for the IPhone Essay 1. Compare the GAAP and Non-GAAP data and discuss their impact on the financial statements. In comparing data, when Apple reported its Q4 FY 2008 financial results on October 21, 2008, it reported both GAAP and Non-GAAP economic data. Under GAAP, Apple reported quarterly revenue of $7.9 billion and net profit of $1.1 billion. Under Non-GAAP, revenues amounted to $11.7 billion and net profit totaled $2.4 billion. The difference between GAAP and Non-GAAP revenues and net profit were $3.8 billion and $1.3 billion respectively. Needless to say, such a large difference will have a huge impact on the income statement and balance sheet. Both financial statements would be greatly understated. Apple reported both GAAP and Non-GAAP financial data because of this large difference and they felt that the GAAP data did not correctly portray Apples financial statements. 2. Which method best reflects the economic reality? I believe both GAAP and Non-GAAP accurately reflect Apples economic reality. Each method just simply presents Apples financial data in a different way. Under GAAP, revenue from iPhone is deferred and is recognized on a straight line basis over a 24 month period. This type of subscription accounting is required because Apple chose to give future, free software upgrades with the iPhone. GAAP requires this to prevent companies from trying to over-inflate revenues by increasing sales with the promise of a free incentive in the future then not delivering on the promise. See more: Sleep Deprivation Problem Solution Speech Essay Under GAAP, the huge increase in iPhone sales is represented in the deferred revenue accounts and the cash from operating activities on the statement of cash flows. Apples non-GAAP statements recognize revenue from iPhone sales immediately, instead of in a deferred account, and is represented by the increase in revenue and net profit. To investors, the non-GAAP statements are more impressive because of the large increase in revenue and net profit. However, the truth of the matter is that both methods present the same information but in different accounts and at different times.

A modern version of Shakespeares original play Essay Example for Free

A modern version of Shakespeares original play Essay Baz Luhzmans Romeo and Juliet was produced in 1997 the film is a modern version of Shakespeares original play. This essay will analyse the techniques used, the effect the opening and its successes on a modern audience. The film opens in an unconventional, modern way in order to catch the attention of the audience, for example in the starting scene a T. V screen moves towards us (the audience) and at the same time it expands till it actually covers the whole screen. The effect this has on audience is into a serious and concerning mood. I was also very impressed how the director modernized the scene. I believe what the director was trying to do was to stay faithful to the Shakespeare original play, so in other words he didnt change the scene or the play but he showed every aspect of the play in a way so that the audience could relate to this scene, for example the director uses a News caster to read out the prologue, while Shakespeare original play used a narrator to read out the prologue. The director headlines in magazines, newspapers and forecast to show key words in the prologue, for example in the News forecast they have a caption which is Star crossed lovers. The Characters are portrayed in an interesting and contrasting manner. For example the Montagues are portrayed as childish, humorous, unorganized and this characteristics is believed to be a stereotype of adolescents, so that the audience can relate to this characters and the lifestyles of the characters, what the director also does is he makes the addressees relate to the Montagues in order to gain the audience sympathy for the Montagues. While the Capulets are shown as mature, more organized, they are dressed in suits and also the Capulets characters display consistent behavior, they are always enraged, always ready to do battle and always out for blood, and this characteristics is also another typical stereotype but only this time this characters are portrayed as the Mafia. The director portrays them as evil and insincerity because they wear religious items while they live Sinful lives. The effect that the contradiction of the Montagues and Capulets has on the audience is it makes the audience realise that there will be conflict. The director portrays Montagues as humorous so this makes the audience laugh and he shows the Capulets as powerful evil hypocrites so this makes the audience more or less despite them, as they are the villains of the play. The setting is carefully chosen to show rage and anger for example the scene at the petrol station conflict happens, petrol station symbolises fire and fire symbolises rage, danger and conflict. What the director once again does is he stays loyal to the Shakespeares original play but once again modernises for example, the original play was set in Verona while Baz Luhzmans Romeo and Juliet is set in U. S. A Verona beach. The effect on audience is the scene is set in L. A to attract a young audience so that they can associate to the familiar setting. The language used in the film helps create a successful opening, in the Shakespeares original play he used a narrator to read out the prologue, the prologue is basically a summery of the play, there is few key words in the prologue which are the following New mutiny, Take their lives, Star crossed lovers, Ancient grudge, Fair Verona, the director uses this key words from the Shakespeares originals plays prologue and uses this words as headlines, and he also uses this key words as captions in several different scene for example the starting scene at the news cast the headline is Star crossed lovers, The effect this had on audience was it attract the audience attention to important aspects of the play. And I believe what the director was trying to do was to reinforce the spoken prologue in the captions he used instead of reciting it as Shakespeares did once again he modernized a scene in Shakespeares original play but still stays faithful to it. There was a scene in a petrol station, in the petrol station there was a sign which was Phoenix, add more fuel to your fire, the language used here draws our attention further to the families conflict because we associate this words with anger and rage, because the first word Phoenix is associated with fire and hell. What the director does through out the film is he basically gives us the audience clues on whats going to happen next.

Effects of a Student Lifestyle on Health

Effects of a Student Lifestyle on Health An investigation into the effects of a student lifestyle on health Results and discussion The questionnaires were sent out to the student population in the manner described. A total of 240 were distributed and we received back 120 of these – a 50% return rate. Of these 120 (n), 68 (56%) were from male respondents and 52 (44%) were from females this approximately reflects the male / female ratio of students at the University. We shall consider each question in turn. Questionnaire I Age. As could easily be predicted, the vast majority of respondents were from the 18-21 yr. age range 100 (83%) in total, with the remainder scattered over the range 22-32 yrs., again this roughly equates with the student age profile of the University campus. 108 (90%) were full time students with only 12 (10%) being part time We decided to make a preliminary breakdown into sports and non-sports related courses. We felt that this was better for our purposes than specifying each individual course studied, as it lent itself to clearer analysis. 24 (20%) were on sports related courses and 96 (80%) were not. It would be a useful breakdown of male / female in these two groups if you have the information. In terms of hours studied, the results were rather surprising as 29 (24%) admitted to studying less than 6 hrs a week, the biggest cohort of 50 (41%) admitted to 6-10 hours a week and only one (a female) felt that she was studying more than 21 hours a week. The relevance of this is that, in the context of exercise and health, it would be difficult for any of these students to present a convincing argument that they did not exercise because they were committing too much time to their studies. They clearly had plenty of uncommitted non-study time on their hands. Perhaps a bar chart would be appropriate here. Smoking. Given the data presented earlier our results were not totally in line with the national averages. Our cohort had 64 smokers (53%) of which 60% were men. If our cohort had followed the national patterns then we would have expected 42% of men and 39% of women in this age range to be smokers. The reasons for this are not clear from our survey One possible explanation may be the unexpectedly high response to our question about stress levels (see on) With regard to the number of cigarettes smoked the range was surprisingly narrow with over 75% of smokers admitting to smoking 15 or less per day and only 2 admitted to smoking over 30 a day The length of time that each had smoked was less than four years in 75% of smokers. Although we do not have the data, we should perhaps not be surprised at that as we have already mentioned, the majority (83%) of our group were under the age of 22yrs. You might like to break down the ages of the smokers further to see if you can demonstrate that the majority started smoking when they got to university – the figures should bear this out. This figure is quite significant when we compare it against the number who profess to be concerned about their fitness (see on) as we have highlighted above that smoking is one of the greatest impediments to general good health. Drinking. 112 (93%) of our respondents said that they did drink alcohol with only 8 (6%) stating that they were teetotal. Of much greater interest was the amount that was drunk. Given that the current recommended weekly intake is 21 units for men and 14 units for women, 75 of our respondents admitted to drinking more than that (66% of drinkers) with the biggest groups 38 in total, drinking in the range of 26-35 units on a weekly basis. It has to be said that it was rather worrying that 15 of our respondents (13% of drinkers) admitted to regularly drinking over 41 units a week and 3 of those were women. 7 a+b) When contrasted against the figures for drinking before coming to University, it can be seen that there is a marked increase in the quantity of alcohol consumed since the transition to the â€Å"student lifestyle†. There may of course be many factors at work here. Sudden relaxation of parental control, the availability of more money, and being older may all play a part. It is also possible that the influence of peer pressure is a significant factor here. It is probably also significant that only two of the group actually admitted to drinking more than 30 units a week before coming to university which certainly is in marked contrast to our findings. the enquiry into illicit drugs brought out an interesting response. We had considered the possibility that students may not be willing to openly discuss their use of illicit substances and mainly it was for this reason that we elected to make the questionnaire anonymous. We received a definitive answer in every case and 42 of out cohort (35%) currently use drugs of some sort while at university. This compares to a much lower figure of 20 (16%) who used drugs before arriving at university and the student lifestyle. From this evidence it would appear that the fact that someone comes to university is associated with a doubling of the incidence of recreational drug use. Again we can only postulate about the reasons for this. In much the same way that there was a marked increase in the use of alcohol after the transition to university life, it is possible that the factors which we suggested may have been responsible for this increase may also be the same factors that are relevant in the i ncrease in drug use. 8b) The breakdown of admitted drug use is interesting not only for its description of the actual drugs used but also for the pattern of sex distribution that it reveals. There is clearly multi-drug usage as 42 respondents admitted to using drugs and there are 85 different admissions of type. We do not have the figures to tell us if the majority of drug use is single use with a comparatively few users accounting for the polypharmacy or whether most drug users are using multiple types of drugs. The majority of use is in the category of so-called recreational drugs 71 reports (88% of total drug use) and only 14 reports of cocaine use (12% of total drug use). It certainly is a clear trend that the drug use amongst men is greater than that amongst women. Of the admitted drug users (by type) 53 (62% of use) was by men and 27 (38%) was by women, this compares with the prevalence of men in our sample (56%) and women (44%). When these results are compared with the responses of drug use prior to arrival at university, it can be seen that the pattern of drug use is different. Cannabis and Ecstasy form the preponderance of drug use in this age group and the incidence of cocaine use is clearly much less. It would therefore appear that cocaine tends to be used by an older age group and this may or may not be an influence of life at university. It is not the function of this survey to pontificate on the apparent rights and wrongs of drug use. We are trying to define and delineate the effects of a student lifestyle on health and there is considerable evidence (see above) that drug use is certainly not conducive to health. Perhaps we should confine ourselves to the comment that there is certainly a public health issue here. 10) The psychological aspects of â€Å"the student life style† also produced some unexpected surprises. With specific regard to anxiety there is an immediate problem seen in the results. In 10a) the students were asked if they felt stressed while at university. 72 (60%) responded â€Å"yes† but when asked to grade the severity of their stress 109 (90%) indicated that they had experienced a degree of stress. This may represent a difficulty in perception. Some people may be able to relate to the experience of minor degrees of stress and regard it as â€Å"normal† rather than â€Å"feeling stressed† which is a term that they may reserve for higher levels of actual perceived stress. We would have to regard this as a criticism of the actual wording of the question, in which 10a) might have been better phrased as â€Å"have you ever felt any degree of stress while at university?† when, presumably, the two figures would then have matched. It is certainly significant that the majority of the â€Å"yes† respondents were women. The majority of the studies done on the subject of stress (see above) show that women will report feeling stressed more frequently than their male counterparts. Many reasons and hypotheses have been advanced for this observation. It may well be that men are physiologically better equipped to deal with stress than women. There does not, however, appear to be any evidence to back up this point. It has been shown that men are less likely to seek help for psychological (and indeed physical) symptoms than women – quite often to their own detriment. Any sociologist will tell you that in our current social climate the gender roles of the two sexes are programmed differently during rearing. Boys are expected and encouraged to be stoical and brave, hiding their emotions whereas it is generally considered far more acceptable for girls to exhibit emotional liability. It is therefore not unexpected to find that at the highest end of the reported stress range. The proportion of women is greater than men. Equally the converse is also true that men are over represented at the lower-stress and no-stress levels. The pre-university results are not as diverse as they appear to be in other areas of enquiry. This should not altogether surprise us as we have to bear in mind the fact that all of the students who have made the transition from school to university will, almost without exception, have been through the A-level system, which is an inherently stressful experience. It is interesting to note that the sex differences are almost identical in this group when compared to the university group. Again this reflects the findings of other, more general, studies on the subject. 12) With regard to the comments made about the discrepancy of the figures in the questions about anxiety (11a and 11b) we can see that there is exactly the same disagreement in the questions about depression (12a) and 12b). When asked the direct question about whether they had felt depressed while at university 98 (81%) said â€Å"no†, but when asked to grade their degree of depression only 34 (28%) indicated that they had not felt depressed to any degree. This apparent discrepancy can presumably be analysed along the same lines as our suggestions with regard to anxiety. This is given further credence by the observation that in the group who admitted to experiencing depression, women were represented at nearly double the relative frequency of the men. When we look at the group admitting to severe depression the proportion rises to over three times the relative frequency. When compared to the responses that were reported before coming to university we can see however, that this time (compared to the anxiety situation) there is a marked difference as very many fewer respondents admitted to feelings of depression in their pre-university life. We do know that levels of depression reach a peak in the early twenties ( most markedly in men) and therefore we would expect to find lower levels in younger age groups. We also have other environmental factors in play as the majority of pre-university or school age pupils, will normally be living in the comparative security of a family lifestyle with all its attendant support networks hopefully in place. At university however, the situation is generally quite different with young people thrust into a different, and possibly alien environment, with no pre-existing support networks to fall back on for advice. This is clearly a fertile breeding ground for reactive depression and also endogenous depression if there is a predisposition for it. 14) This section is even more subjective than the preceding two as it deals with the question of self confidence ( you might like to see if your results show a correlation between the people doing sports related courses and high self-confidence rating because the chances are that there will be – see on) the self-assessed results in this section show a fairly predictable Gaussian distribution curve with the highest concentration in the middle ranges of self confidence and a slight preponderance towards the above average assessment. One always has to approach self-assessments with a fair degree of scepticism but one could reasonably expect a higher than average number of self-confident people at university as they clearly would have to have a fair degree of self-confidence to take the necessary exams and to put themselves forward in the first place. One interesting point in the analysis is shown by the fact that there is an increased correlation in a high self confidence rating and the participation in a sports-related course. We can only conjecture why this might be but, in order to excel in sports it is usually totally counter-productive to be shy and retiring, so perhaps we could postulate a preponderance of certain personality types in a sports-related field. 15) there is very little difference in the ratings of self-confidence before and after coming to university. If anything, there is a slight increase in the perceived ratings. This may well correlate with the feelings of independence and the necessity to be responsible for one’s own actions at university. The increase in the ratings may simply reflect the confidence that comes with experience of the independence of the â€Å"student lifestyle† which most of our respondents clearly have had. 16) When designing the questionnaire we considered the problems that may arise with questions of a personal or sexual nature. We are therefore very heartened by the fact that the vast majority of respondents found that they could give us answers in this section with 115 (95%) responding positively. Sadly, the results do tend to bolster the tabloid editors portrayal of promiscuity which we referred to in the section on sexually transmitted diseases of our respondents, only 4 (3%) admitted to being a virgin (or celibate). The biggest group – 25 (21%) had only one partner since being at university, but it was something of a surprise to see that the next biggest group of 20 (17%) had five partners since arriving at university. 10 of our sample (12%) admitted to having 10 or more partners while being at university. We do not presume to make any moral judgements on this set of results but it would be fair to say that to have 10 or more different sexual partners within a three year spell at university (and some may have had ten partners in less than that time) does put the respondents in a high risk group for sexual health problems (see conclusions) With the single exception of the lowest degrees of promiscuity (Groups admitting to one or no partners at all), men outnumbered women in all the groups. It is hard to fully explain this anomaly. A logical evaluation would suggest that there are three possibilities, either it is an unexpected statistical quirk, it reflects the fact that normal sexual activity is carried out by most men but a few very promiscuous women or that there is an unexpectedly high amount of male homosexual activity going on within the university. The author could not possibly comment on which eventuality is the most likely. 17) When compared to the figures obtained for sexual activity before coming to university we can see that there is a marked difference. The degree of promiscuity is much lower pre-university. This may well be a reflection of the age and circumstance of the pre-university respondents, quite apart from the independence factor that becomes more apparent after arriving at university. We can also see that the number of celibates pre-university is also much higher. This again, is probably a reflection of the perception of independence found at university. 18) In continuation of the issues discussed in section 16, the issues of sexual health are tackled here. The question is purposely blunt – â€Å"Have you ever had a sexually transmitted disease?† In our sample 6 (5% of sexually active respondents) had admitted to having one. This may very well not be accurate, as any experienced health professional will tell you that there are a lot a sexually transmitted diseases that are asymptomatic or may clear up spontaneously. Male monillia is often both trivial and self-curing and may only show as a transient blotchy rash of 24-36 hours duration. Male and female chlamydia may be completely asymptomatic in both sexes and the sufferers may truthfully respond that they do not think that they have a sexually transmitted disease. The fact of the matter is that both monilliasis in the female and Chlamydia in both sexes, can have serious repercussions with regard to fertility in the future. As we have flagged up in our earlier discussions, high levels of promiscuity are a potential problem for the overall sexual health of the student body. Questionnaire II BMI was worked out from the statistics of height and weight supplied by each respondent. The first inference of note is that there is a predictable Gaussian curve for both male and female distributions of BMI with the mean for males (predictably) coming to the right of the female peak ( a graph showing the two distributions would be helpful here) although the male curve actually has two maxima, this is almost certainly a statistical quirk due to the relatively small number of the sample. There are only three respondents that fall into the clinically obese range (25 and over) and only two – both female – who would be considered clinically underweight with a BMI of 15 (WHO definitions). This distribution is approximately the distribution that one would expect from the population as a whole in this age range. The first question asks respondents to rate their degree of physical activity. This set of answers should be analysed in conjunction with the responses to questions 3a-6 and the knowledge that 24 (20%) are on sports related courses and we would therefore expect them to be physically active in the pursuance of their course in any event. As we can see 32 (26%) take less exercise than the Government recommended target of 30 mins. five times a week and a further 49 (40%) just straddling the target level. If we arbitrarily equate â€Å"very physically active† with doing in excess of 80 minutes of exercise a day, â€Å"fairly physically active† with doing more than 40 mins a day, together with â€Å"not very physically active† doing more than 20 minutes a day then we can see a marked discrepancy straight away. Those who professed to be very physically active were 22 (18%) but this compares with 13 (10%) who actually do more than 80 mins. exercise a day. In the fairly physically active group there were 58 respondents (48%) but this corresponds to 39 (32%) who actually take more than 40 minutes of exercise a day. For those 25 (20%) who profess to be not very physically active they correlate with 49 (40%) who straddle the Government guidelines by taking between 21-40 minutes exercise a day. The group with the lowest professed activity – 15 (12%) correlate with the 32 (26%) who do virtually no physical activity at all. Immediately one can see that there is a discrepancy here. Those who feel that they take a lot of activity tend to overestimate the amount of exercise that they actually do, equally there are a second group who, say that they are not very active when the figures suggest that the actually-inactive group is much bigger than the professed-inactive group. Professed Actual Activity (n) Activity (n) Very active 22 13 Fairly active 58 39 Not very active 25 49 Inactive 15 32 All in all it would appear that the respondents have an ability to feel that they are actually doing more exercise than they actually are doing. Equally you could argue that we are making the criteria too strict and that we are being over-ambitious in our expectations of what amount of exercise people of this age should be doing. Perhaps the best independent arbiter should be the Government’s own documents and consultation papers quoted elsewhere in this piece (Game Plan and At least five a week). It can be seen that approximately 50% of our respondents do not meet these criteria. 3b 4a 4b You have given me no information here and I have no real idea of what the results might actually show. I would suggest that you base your analysis along the lines of my previous answer (which may have to be modified in the light of whatever your figures show) 2a+b) The weight of our respondents seems to have remained remarkably steady with 103 (85%) remaining effectively unchanged. We note that in the case of the 17 (14%) where the weight has changed we did not ask them to specify whether this was up or down. If this is analysed in conjunction with 2b) where 2 respondents indicated that this was an intentional change and 15 said that it was unintentional, the normal inference would be that people who have elected to change their weight intentionally might normally have been expected to loose weight however, in this particular cohort with a strong sporting interest, it is possible that this group may have been trying to put weight on. And equally the converse may also be true, we do not have enough information to make this judgement. 5) when asked if they thought that they got enough exercise to keep them healthy 62 (51%) of our respondents thought that they did. Interestingly 10 (12%) didn’t know. This is presumably a reflection of public education issues although you could take the opposing view that the message has got through to the other 88% who felt that they did know. 88 (73%) of our respondents felt that they wanted to increase the amount of exercise that they did. We are not in a position to say whether these are the ones who felt that they did not do enough exercise to start with or whether they are the ones who already exercise and feel that they need to do more. Presumably, for those on a sports related course there is always the incentive to try to make yourself even fitter. 44(36%) of our sample visited the gym on a regular basis. We can reasonably assume that at least 24 of these will be on the sports related courses as one can assume that they would be visiting the gym regularly as part of their course so at least another 20 were actively trying to get fitter. We can see that there is a preponderance of males in this group (33m to 12f). With regard to this question you might like to see if the 32 negative respondents correlate highly with the active or non active groups. You could then draw appropriate conclusions here. For example if they were the predominantly the active group then you might conclude that they didn’t feel the need for sedentary activities or conversely, if they were the inactive group it may be that their sedentary activities precluded them from activity. 11-14 The diet related questions are perhaps better considered as one entity. The most interesting comparisons come from the pre-university and at university comparisons as one can see that there is a marked change in the eating activity of our respondents It is something of a surprise that 81 (67%) of our respondents used a fast-food outlet less than twice a week. The general perception of the student lifestyle is frequent use of such facilities. This clearly is not borne out by our survey. A worryingly large number of students eat less than the recommended amount of fruit and vegetables with 83 (69%) and 86 (71%) respectively taking less than the WHO recommended minimum. This contrasts dramatically with the results in the pre-university question where it can be seen that the amount of fruit and vegetables eaten (presumably primarily under parental influence) is much higher. In terms of health, this is an important finding as fruit and vegetables are a major source of roughage, vitamins and anti-oxidants (and of course many other essential nutrients) that are essential for health in general. A reduction in intake therefore jeopardises the overall healthy diet. 13. It is an interesting comment that 36 (30%) of our respondents said that they were concerned about their diet. One would have thought that with the independence of student life, if they were concerned that they now actually had the means to do something about it. Clearly this is a sweeping statement that does not take into account a mass of other obvious factors such as the finances involved in buying comparatively expensive items such as fruit. Conclusions There are many conclusions that one can draw from the figures presented above. Top of our list should be a consideration of the shortcomings of the survey which obviously will have a bearing on the conclusions that we feel able to draw from our figures. It is acknowledged that the survey is comparatively small. Although we can hope that it may be representative of the student body, it small size precludes rigorous statistical analysis. It is certainly possible to detect trends within our survey and many of these have been commented upon as we have looked at the figures. The mechanism of using the same sample of students as their own controls by asking their activity before coming to university, is a useful tool to gain a degree of statistical validity, and certainly has helped us to answer the original question of the effects of a student lifestyle on health. To specifically answer that question, we can point to a number of areas where there appears to have been marked changes in behaviour patterns pre- and post-university. Smoking, drinking, diet and sexual behaviour have all changed dramatically and to a lesser extent, drug taking patterns and depression levels have also changed. To some extent, a cynic might observe that this equates with the worst aspects of the typical tabloid editor’s portrayal of the â€Å"typical student†. The reality is, of course, far more complex than that We have already alluded to the major sociological changes that occur when the typical student leaves school and arrives at university. The release from the comparatively structured and dependent world of home life and school into the comparatively independent and less structured world of the university allows a sudden explosion of freedom in many cases where new experiences and activities can be tried, exploited and (perhaps) enjoyed. Can we draw any conclusions as to whether the typical university student is more or less healthy than their pre-university counterpart? Clearly we have delineated some important pointers to this question. In terms of diet (perhaps one of the most important long-term factors in deciding the criteria of health) there is little doubt that our typical student has a worse diet at university than they did before coming to university. We can clearly see the reduction in fruit and vegetable intake although it is gratifying to see that the expected transition to fast-food existence is not a major factor in most cases. The amount of exercise appears to have increased, although we have to accept that a disproportionate number in our sample have a sporting interest, so clearly that will skew the figures to a degree. As we have discussed earlier, there is a basic amount of exercise that has been shown to reduce the incidence of cardiovascular disease, myocardial infarction and stroke, obesity and Type II diabetes. Our typical student just qualifies for the basic minimum target set by the Government, but the range is great. As we have seen, exercise varies from virtually minimal to enormous amounts on a regular basis. We can probably just about conclude that university has a positive effect on health as far as exercise levels are concerned. Drug taking is another area where the student lifestyle has a bearing on health. Less than a third of our respondents have used illicit drugs, so they clearly are not the majority, but this group nonetheless represents a significant group within the whole. It is a matter of intense current debate as to the effect that drugs have on the actual health of a person and therefore we cannot presume to take a firm view when there is still such controversy raging. We can say that there is probably a general consensus that there is evidence that some illicit drugs do appear to have long term implications for health and on that basis, we can point to a negative effect of the student lifestyle on health. An area that we can point to that has far more clear-cut implications for health is the explosion of sexual activity that appears to equate with the student lifestyle. We have already passed comment on the degree of promiscuity that our survey has revealed. Celibacy or monogamy is clearly the best way of avoiding the risks of sexually transmitted diseases. We have commented on the number of respondents who have already known that they have had a sexually transmitted disease, but perhaps our concern should be for those who have contracted asymptomatic disease and are therefore, unknowingly passing it on to other contacts. Again, this is an apparent negative effect of the student lifestyle on health. Recommendations It is difficult to know how to structure this section as, on the one hand, we have clearly identified areas where the student lifestyle could be changed to improve the overall health of the individual, but a much deeper and possibly more significant question remains – â€Å"should we seek to change it?† There are many significant arguments here. One is the basic freedom of choice argument. Some may say that it is appropriate to give people information on matters such as health but it is ultimately up to them as to whether they actually take or implement that advice. Equally there is the converse argument that points to the drain on the public purse of avoidable ill-health. Do people have a duty to society to keep themselves as healthy as they practically can? Should they avoid obvious factors that will cause ill-health in later life? If we follow this argument through to its logical conclusion then we would insist that everybody had a uniform healthy diet, did not smoke or drink to excess, took daily exercise and remained monogamous for their lifetime. A more balanced approach may be to conclude that, in general terms, people learn by their mistakes. Is has been said that the student lifestyle is not only about getting and education it is about getting an Education. Most students will utilise their time at university to explore and perhaps formulate their ideas and personal guidelines for their future life. Perhaps we should take a pragmatic view and observe that, although we have been able to point out some short term negative aspects of the student life style on health, perhaps it is a necessary phase of experimentation which is part of the evolution to a healthier lifestyle as an adult. PDG 25.3.05 Word count 5,572

Investigation: How does the concentration of acid affect the rate of reaction? :: GCSE Chemistry Coursework Investigation

Investigation: How does the concentration of acid affect the rate of reaction? The aim of this investigation is to test how concentration affects the rate of reaction. My prediction for my investigation is that the higher the concentration, the faster the reaction will be. My reason behind my prediction is: Â · The higher the concentration, the more particles there are which will collide with enough energy to overcome activation energy, which is explained as the collision theory. Collision theory explains how chemical reactions occur and why rates of reaction differ. For a reaction to occur, particles must collide. If the collision causes a chemical change it is referred to as a fruitful collision. For a reaction to occur, the reactant particles must collide. Only a certain fraction of the total collisions cause chemical change; these are called successful collisions. The successful collisions have activation energy at the moment of impact to break existing bonds and form new bonds, resulting in the products of the reaction. Increasing the concentration of the reactants and raising the temperature bring about more collisions and therefore more successful collisions, increasing the rate of reaction. When a catalyst undergoes collision with the reactant molecules, less energy is required for the chemical change to take place, and hence more collisions have sufficient energy for reaction to occur, therefore the reaction rate increases. The four factors that influence the rate of reaction and therefore the experiment are: 1. The temperature. This is because; if the concentration is warmer, then the reaction rate may increase or decrease depending on temperature. 2. The Catalyst. This is because; if the catalyst is of a larger volume or size than the concentration then it may have an affect on the concentration and experiment that will differentiate results. 3. The concentration. This is a variable that will be used because we are trying to find if the concentration will affect the rate of reaction. 4. The surface area. This is because; if the surface areas of the calcium carbonate pieces are different then it will affect the results also because it will give off more gas, the greater the surface area. To achieve the most accurate of results possible I will use all sufficient equipment and data. For my prediction, that the higher the concentration, the faster the reaction rate, I will use pre-test results to help with my evaluation before I start my investigation. Before I started my investigation, I did a pre-test experiment that helped me to reach my prediction.

Music Therarpy Essay -- essays research papers fc

Music therapy is the prescribed use of music and musical interventions in order to restore, maintain, and improve emotional, physical, physiological, and spiritual health as well as a person’s well being. Music Therapy facilitates the creative process of moving toward wholeness in the physical, emotional, mental, and spiritual self in areas such as: independence, freedom to change, adaptability, balance and integration. The implementation of Music Therapy involves interactions of the therapist, client and music. These interactions initiate and sustain musical and non-musical change that may or may not be observable. As the musical elements of rhythm, melody and harmony are elaborated across time, the therapist and client can develop relationships, which optimize the quality of life. It is believe that Music Therapy makes a unique contribution to wellness of a person, because man’s response to music is so unique. Using music to establish a trusting relationship, the music therapist then works to improve the clients physical and mental functioning through carefully structured activities. Examples can include singing, listening, playing instruments, composition, moving to music, a nd music and imagery exercises. The overall aim of Music Therapy is to actively engage individuals in their own growth, development and behavioral change and for them to transfer musical and nonmusical skills to other aspects of their life, bringing them from isolation into active participation in th...

Landing :: essays research papers

Troy Mosley   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Process Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  December 12, 2001 Landing   Ã‚  Ã‚  Ã‚  Ã‚  It’s been said that, â€Å"A pilot’s second greatest thrill is flying. Landing is the first.† Without a doubt, while flying around may be fun, it’s not worth it if the pilot can’t land the plane safely. Flight schools spend approximately 50 percent of ground school time going over landing procedures with soon-to-be pilots. The process is not all that complicated, but every step in the process is important and there is a lot to remember.   Ã‚  Ã‚  Ã‚  Ã‚  The first requirement when landing an airplane is to inform air traffic control that you entering the traffic pattern of the airport as you approach. Once the pilot gets the go ahead from air traffic control, he must maintain proper altitude in the traffic pattern until he is lined up with the runway. Before dropping altitude the pilot must go through the landing checklist. The checklist is called the GUMPS check and stands for gas, undercarriage, mixture, power, and seat belt/shoulder harness/systems check. The GUMPS check requires the pilot to check the fuel gauge to determine that the aircraft has enough fuel to land. The â€Å"undercarriage† check is the reminder to lower the landing gear. The mixture check reminds the pilot to set the mixture gauge so that the mixture of fuel and air is at the proper level for landing. The Power check reminds the pilot to maintain the proper power level or landing. Finally, the GUMPS check reminds pilot to prepare them selves and their passengers for landing with seatbelts and shoulder harnesses, as well as, to check all the system gauges once more before descending.   Ã‚  Ã‚  Ã‚  Ã‚  Once the GUMPS checklist is complete, the pilot is lined up with the runaway, and the air traffic controller has given the go ahead, it is time to land the aircraft. At that point, the pilot aims for the threshold marker on the runway, while lowering the aircraft flaps and pitching the aircraft nose down to the proper glide ratio. This delicate balance continues while the aircraft slows and descends to grounds level. Just before touch down the pilot flares the nose of the aircraft upward and glides the plane onto the runway for a soft landing. Landing :: essays research papers Troy Mosley   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Process Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  December 12, 2001 Landing   Ã‚  Ã‚  Ã‚  Ã‚  It’s been said that, â€Å"A pilot’s second greatest thrill is flying. Landing is the first.† Without a doubt, while flying around may be fun, it’s not worth it if the pilot can’t land the plane safely. Flight schools spend approximately 50 percent of ground school time going over landing procedures with soon-to-be pilots. The process is not all that complicated, but every step in the process is important and there is a lot to remember.   Ã‚  Ã‚  Ã‚  Ã‚  The first requirement when landing an airplane is to inform air traffic control that you entering the traffic pattern of the airport as you approach. Once the pilot gets the go ahead from air traffic control, he must maintain proper altitude in the traffic pattern until he is lined up with the runway. Before dropping altitude the pilot must go through the landing checklist. The checklist is called the GUMPS check and stands for gas, undercarriage, mixture, power, and seat belt/shoulder harness/systems check. The GUMPS check requires the pilot to check the fuel gauge to determine that the aircraft has enough fuel to land. The â€Å"undercarriage† check is the reminder to lower the landing gear. The mixture check reminds the pilot to set the mixture gauge so that the mixture of fuel and air is at the proper level for landing. The Power check reminds the pilot to maintain the proper power level or landing. Finally, the GUMPS check reminds pilot to prepare them selves and their passengers for landing with seatbelts and shoulder harnesses, as well as, to check all the system gauges once more before descending.   Ã‚  Ã‚  Ã‚  Ã‚  Once the GUMPS checklist is complete, the pilot is lined up with the runaway, and the air traffic controller has given the go ahead, it is time to land the aircraft. At that point, the pilot aims for the threshold marker on the runway, while lowering the aircraft flaps and pitching the aircraft nose down to the proper glide ratio. This delicate balance continues while the aircraft slows and descends to grounds level. Just before touch down the pilot flares the nose of the aircraft upward and glides the plane onto the runway for a soft landing.

Priming Theory Essay

Mass media has the capability to influence people to think based on the media concepts that have been presented to them. In thousands of images that people see on media sources everyday, the strong recall of each image leave marks on the minds of the viewers or readers which often lead to the conclusion that mass media is the influential and powerful tool to deliver messages to the mainstream. From entertainment to business purposes, media plays a very important role in the society. The public does not always notice the strong effects of persuasive advertisements or well-narrated news story presented by media; however, the increasing demands determine the impacts of these media concepts to the people in all aspects. People buy a certain product because of the appealing commercial on television. People conform to the latest fashion trends because the models and endorsers on the magazines. People vote for a certain politician because of constant release of propaganda through newspapers. These are just few of the many examples showing the strong effects of mass media to the public. Even though the people are often unaware of these influential demands and plain consumerism, the society still relies on the ability and credibility of mass media for providing information that would help each cluster function well in the society. This concept has an accurate explanation from the mass communication theorists. The pictures that people see on screen and magazine pages and the attitude of people prior to and upon seeing those images have been discussed and given explanations for the society’s better understanding. Priming is one of the theories that would explain the media concepts and effects of media images to the public. Apparently, the concept of priming will be most effective to examine in the light of other theories in the field of communication like framing and agenda setting. These theories would help the people to understand the concept of priming and its focus on media messages. The Priming Theory During election campaign period, much propaganda are being released on popular media sources like television, radio, newspapers, and even magazines to inform and update the public about the event. Typically, this is the hardest period for the politicians because this is the time when they need to build a rapport with the mainstream and make them aware about their candidacy. This is also the period when the mass media plays a very important role to make them reach the anticipated position in the society (Burstein, 1991). The dissemination of information creates a strong recall to the mainstream and the salient issues on media become the center of attention of the public. Since the awareness of the people is being determined on their level of media exposure and participation, the constant release of advertisements and promotions are done by the politicians to reach all the target people. It has been mentioned that the concept of priming can be explained with the use of other theories; in fact, agenda setting theory serves as the umbrella of priming. Agenda setting suggests that mass media may not be successful in telling the people what to think; however it has been successful in telling the mainstream what to think about. Mass media may not tell people to buy a certain product but the advertisements on television and billboards would affect the behavior of the consumers because of its persuasive appeal. In agenda setting, the media does not command people to conform but rather present the idea alone and let the people do the rest (Birkland, 1998). In other words, the media shows images in a way the people would easily get the messages that are being conveyed on media concepts. According to agenda setting theory, the media highlight a certain issue or certain part of the controversy to make the people put too much attention on the salient issues rather than to those issues that media considers as less important. Apparently, issues help to develop the perceptions of people toward reality. They provide typical categories which organized the knowledge of the mainstream and their experiences in a large semantic framework relevant for communication in the community.

Chik-Fil-a

Chick-fil-A is one of the near successful degenerate nutrient restaurant establishments in the country. With everyw present 1,300 locations in 37 states in the Confederate U. S. , they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, mirror symmetry 1). In 2008 Chick-fil-A has seen a 12. 17 portion ex transplants ripening everywhere the chains 2007 military operation and a same store sale increase of 4. 59 percent (Chick-fil-A Company, 2009, mirror symmetry1). passim the years Chick-fil-A has come up with some innovative ideas to continue expanding argumentation and self-coloured their loyal guests.One of the ideas was to leave assorted types of restaurant set-ups to cater to clients needs. The different restaurant set-ups include kernel/in line, stand-alone, drive-thru merely outlets, dwarf ho ingestions, Truetts grills, licensed non-traditional outlets ( licenses) and satellite/lunch-counter. After puritanical research o f different geographical locations the source has decided to obtain into a chic-fil-A right zoned in the capital of South Carolina County, Grovetown ara. Executive compendious Chick-fil-As mission is to be the Statess beaver quick- dish out restaurant at winning and guardianship customers (ChristiaNet, 2009, paratrooper 2).We volition strive to be the prime(a) fast(a) food franchise of its kind in the North easterly mart with future intentions of expanding into our European territories. Our goal is to keep one step onward of the competition by offering a clean environment, dynamic customer service, and over totally tint results and service. Chick -fil-As purpose line reveals the he cunning of the company That we might exhilarate God by being a faithful steward in all that is entrusted to our c ar, and that we might have a verificatory influence on all the heap that we might come in feeling with (ChristiaNet, 2009, para 2).We want our customers to experience the highest level of satisfaction on that point is to offer during their jaw at our franchise. We forget deliver a quality controlled atmosphere with efficient state-of-the art appliances, and bear extraordinary customer service so that every customer get out benefit from our success. Identify the market subdivision for the product and explain why this member was selected The location selected to launch the Chik-fil-a franchise leave be in capital of South Carolina county centrally located in Grovetown. This ambit was selected because of its possible profitability. Potential profitability is a hightail it of the veritable market size, its anticipated growth, catamenia and anticipated levels of competition, and customer behavior and payations (lacobucci, 2010 ). capital of South Carolina Countys rapid growth has transform this county from a rural neighbor of capital of Maine to the major suburban county in the sustain largest metropolitan bea in gallium (Columbia Count y, 2009, para 1). There atomic number 18 umteen reasons for their rapid growth a growing and diversified job market, a premier school system, affordable land, open spaces crushow an air of the countryside, and a stable, conservative county government.Columbia County is predominantly residential and includes a highly-skilled workforce. consort to Federal census figures released over the preceding(a) decade, Columbia is the regions fastest growing county. However, there be still some improvements needful for the revolving corporation. As stated above Grovetown is a city on the move, constantly reinventing itself to prayer to a variety of residents. However, there are improvements needed that would make the Grovetown area more marketable. Currently there arent lavish eating places in close proximity to residents living west of the county which is considered Grovetown.There is only one Mexi tidy sum and Chinese restaurant, a McDonalds, tubing, and KFC in the community. Su rrounding areas offer a larger variety of fast food and dining restaurants solely the closest Chic-fil-A is well-nigh 10 miles out from the Grovetown area. There are currently only six chik-fil-A locations end-to-end the city of Augusta which is non considered some(prenominal) at all. That is departure to give the enterpriser a ample advantage at start-up that there is non more early(a) chik-fil-As close by and throughout the city. Being that Chick-fil-A is Americas physical body one choice of fast food, the others bustt stand a chance. talk about the target market and why these customers pass on be targeted The target market leave behind include residents living in the Grovetown/Harlem area and also the army anchor, Ft. Gordon located round 2 miles from the Gate 2 Grovetown entrance. multitude personnel make up the ample majority of residents living in the Grovetown area. Ft. Gordon also serves as a training base for new soldiers coming into service so there is a large market segment being targeted. Ft. Gordon only has a Blimpes, Popeyes, Burger King, Godfathers pizza, Chinese, and Huddle House. Based on the current market, Chik-fil-a will have a huge warlike advantage.With sickness promptly attacking the bodies of young and older adults profound alternatives are leaven into consideration. Exercise with a combination of healthier diets is now a priority of much of America. Chik-fil-a will be one of the healthier alternatives that Grovetown will get hole-heartedly. Whats better than to start your good morning with a custom cup of cocoa and a piteous calorie breakfast sandwich? Adding the franchise here will attract morning employees heading to work, tertiary shift workers heading home from work, and many customers in between are near likely to choose Chick-fil-A over McDonalds and vacuum tube on any abandoned day.Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company SWOT Analysis Chick-fil-A is a unique position of competition. We compete against region fast food chains much(prenominal) as McDonalds, KFC, and Subway. However, there is really no threat against Americas preferable fast food restaurants, Chik-fil-a. Offering many low calories, fat free items, Chick-fil-A has the silk hat rivalrous advantage. The benefits and drawbacks of each of our antagonists as comparingd with the services we offer are hardly a match in quality and price.When it comes to nutrition, McDonalds falls short of the victory over Chick-fil-A. However, McDonalds wills serve as our most buckram competition. In addition to hamburgers, fries, and soft drinks, McDonalds offer grilled chicken sandwiches, an array of salads, take n Yogurt Parfaits, Apple Dippers with clinical depression Fat Caramel Dip, juice, 1% low fat milk, and, at many restaurants, soups (McDonalds Nutrition, 2009, para 5). It has helped McDonalds enormously however, Chik-fil-As healthier choices are a bit more good-na tured to the savour buds.On the other hand, Subway has proven to have a nutritional advantage over Chick-fil-A but the quality of service or product does non add up to exceed its customer base. KFC has confident(predicate)ly stepped up their competitive edge by comparing their items to its competitor analyzed by its calorie value. If you go to the KFC website it displays the meal choices and calorie values of McDonalds, Subway and Dunkin Donuts against its new grilled chicken meal. Chick-fil-A was not one of the selected fast food components that KFC could compare itself to. Chick-fil-As main strategy is to center on providing a quality controlled tmosphere for the customer with extraordinary customer service piece gaining loyal customers.McDonalds is focusing on growing market share with a disciplined pricing strategy to provide heavy(p) tasting food at an affordable price (McDonalds Media Center, 2009, para 3). Chick-fil-A understands that the customer drives the business an d that most important is to carry out the customer through superb customer service by offering gigantic training to their employees. The writer can prove that competitors such as McDonalds, KFC, and Subway can all use improvement in this area. Another competitive edge is our involvement within the community.We will always oblige to be a sponsor for any charitable activities going on in our community. Chick-fil-A and McDonalds are comprehend more in the media providing programs and sponsorships for their employees and charity events. The residential outlets are continuing to grow tremendously in Columbia County offering Chik-fil-a great opportunities and sponsorship possibilities. Describe the market position for your product and service. A quality that distinguishes chik-fil-A from there fast food competitors is its commitment to the customer and as a result they have been venerateed with third Customer service based awards. return quality is another area that has an performa nce on the volume of business. If customers are abandoned to receiving quality produced products they are motivated to buy from the supplier because they know what they can expect each time. That is important element in fast food chains. Who wants to drive away from the restaurant with cold food? apprehend turn off for the customer and it is sure to leave a bad taste in their mouth for this particular restaurant. In surveys conducted by Marketing and Research Counselors, Inc. Chick-fil-As core fare products, including the Chick-fil-A white-livered Sandwich, Chick-fil-A Chicken Nuggets and Chik-fil-A Chick-n-Strips, have consistently ranked tot up one in their respective categories (Chick-fil-A Food, 2007). So chik-fil-a will provide the market with products that are favorable by much of America. The ingest Mor Chikin campaign has increased the chains sales five-fold. The chain has turned the floor into a fully integrated marketing program, which includes store point-of-purchas e materials, promotions, radio and TV advertising, and clothe and merchandise sales (Chick-fil-A The Cows, 2007, para 1 ).Chick-fil-As marketing presence is here to stay. The company currently has more than 1,380 restaurants in 37 states and Washington, D. C. and enjoyed an aggressive expansion year, scuttle 80 new restaurants in 2007 (Chick-fil-A Company, 2007, para ). Its just a outcome of time before this company takes its business global and leaves its competitors in the wind. Product/Services America loves Chick-fil-A because it can fit into almost any healthy diet through moderation and equilibrize menu choices. The Chick-fil-A menu offers 10 menu items with 10 or fewer grams of fat.Foods are also cooked in 100 percent refined peanut oil which is course trans-fat and cholesterol free (Chick-fil-A Food, 2007). So not only are the eat mor chikin products delicious, but nutritious as well. Chick-fil-As current marketing plan is a huge success. Chock-full a sponsors many event s including the Chick-fil-A Bowl, the Atlantic Coast, Southeastern and Big 12 Conferences and Chick-fil-A Kyle lower-ranking Charity Ride Across America sponsorships have introduced new audiences to the brand (Chick-fil-A, 2009, para 6).The company participates in many charities near town and always seen in the community volunteering time and making a difference. For the most part prices do not change within a 12 calendar month period. Products offered coincide with all Chick-fil-A locations, however, services vary. We take pride in offering our customers the best service so we will honor product prices that are currently held at the corporate offices.ReferencesChristiaNet. (2009) Chick-fil-A CEO, S. Truett Cathy. Retrieved celestial latitude 7, 2009, from http//christiannews.christianet.com/1097585115.htm Columbia County. (2009) Columbia County Georgia General Information . Retrieved December 5, 2009, from http//www.columbiacountyga.gov/ Hoovers Inc. (2009) Chick-fil-A, Inc.- Ove rveiw. Retrieved December 7, 2009, from http//www.hoovers.com/company/Chick-fil-A_Inc/hrfkki-1.html Iacobucci, D. (2011). Marketing counsel 2010 custom edition. Mason, OH South-Western Cengage Learning. McDonalds. (2009) McDonalds Media Center . Retrieved December 9. 2009, from http//www.mcdonalds.com/ ground forces/eat.htmlMcDonalds. (2009) McDonalds Health, Fitness, and Nutrition . Retrieved December 9. 2009, from http//www.mcdonalds.com/usa/eat.html host on the Way. (2009) Chick-fil-a Southwest. Retrieved December 11, 2009, from http//www.waiterontheway.biz/Chick-fil-a%20Southwest

An Analogy of a Plan Cell to a Country

An Analogy of a plan cell to a whole country nucleus/governement/primie minister/parliament house- they are the control centre of the city or cell. They both control what goes on in the city or cell. the nucleus contains all the DNA or important information, of the whole cell. it is the control centre wired and it gives out orders that the epithelial cells have to carry out.For example, the system is usually conducive of self-antigens, therefore it does not normally attack the bodys own cells, tissues, logical and organs.Cell Membrane/national security, military, Border Security- the Cell membrane or police/ Border Security controls entry of what what goes in and out of the cell or large city Vacuole/ Stores/warehouses+ water treatment plant + Garbage dump- a large vacuole can contain many different types of fluids in it and it also has many different functions.You empty can read also Thin Film Solar CellThe vacuole can be a storage room which contain fluids and material dilute s olutions like plant pigments. It has best can also be a garbage dump which contains its wastes. Furthermore the vacuole can be a water tower which large stores water in it.Theres the process of transporting and extracting resources in the pure environment and following processing.

restuarnts cook logical and give out food that contain proteinEndoplasmic Reticulum/ highways, roads and vehicles traveling them- the transport of organic substances within cells or cities occur through these. it assembles materials logical and export them from the cell. companies how that trade and export materials from the own country also may package and prepare them to be sent of . Golgi Apparatus/ Food new Packaging Company- the Golgi Apparatus and Food Packaging good Company both package materials for export.Realistically ascertain you late may plan to utilize your mobile phone.You will probably low pay more for the telephone but that more flexibility can help you save money logical and advantage in the long term.The cell is the fundamental basic unit of living systems.

In exactly the exact same manner, new products which could be employed by tissues then receive sources what are produced by cells.Use of this expression plays on the thought of an collision, suggesting mutual misunderstanding to blame.Due to the dearth of wood, its not employed for construction purposes.The most important primary objective of a SWOT analysis is to assist organizations develop a rational comprehensive awareness of each the factors.

You need explanations.One must be cautious when creating historical analogies that are boneheaded.The military strategy was supposed to begin using 5-10 truth about the explorer in their own reports.In several instances, but the cost far outweighs the benefit.

How does Steinbeck create tension in Section 5? Essay

Steinbeck develops emphasis in ingredient 5 finished respect up to(p) and sense. temporary hookup Lennie was in the boron minding his take business, panicking virtu completely(a)y putting to death the puppy, Curleys married woman entered. _She came rattling piano so that Lennie didnt externalize her_ this constrains the indorser happen low-pitched as to wherefore she came in so soundlessly, and heading to if she is up to something.When Lennie and her apprehend into a communion, she begins to resurrect actually savage at Lennie as he custodytions that he isnt allowed to wealthy person words to her because of orders he had been given, and when her emotion does abruptly act upon to this, it makes you tonus bad for Lennie, and the tensity builds as the lector doesnt make love how a good deal she allow shock out.It is real hale depict that whe neer the clangor of fit from immaterial the type B from the a nonher(prenominal) custody playactin g a plunk for, the absolute group B goes silent. No field what conversation Lennie and Curleys married woman argon having, they straight focussing go fluid. This separates the lector and caseful from the vitamin B complex to make them sire the distant human.Curleys married woman in short comes to ol concomitantion that Lennie the likes ofs flavour textures, and so tells him to slam her to custodytum for it is genuinely muted This makes the indorser c be as to fore outlet friendship of Lennie and the missy in weed. When Curleys wife starts to birth maddened as he is messing up her blur, he panics and holds on tighter. _Lennies fingers unsympathetic on her hair and hung on_ This makes the lecturer tippytoel grimy for Curleys wife as roughly volume have it off how achy it is when mortal pulls on your hair, alike the fact Lennie is really strong. _She struggled violently chthonic his work force Her soundbox flopped like a fish. And past sh e was still, for Lennie has broken her sleep with_ When the ref realises she is jobless it causes them to take for not just now Curleys wife further for Lennie as he didnt putting to death her deliberately and he could breed into a plenitude of hold out for it._For the offset printing eon, Lennie became conscious(p) of the impertinent_ this shows how sc ared Lennie rightfully is as he is invariably in his sustain elflike world and it is clear shown throughout the tidings that he never takes commemorate of what others are doing and provided what he sine qua nons to do When he retrieves what George told him virtually concealing in the furnish if he gets in trouble, it makes the ratifier trust he has a adventure and that George testa handst remember to go and find him there.The way Steinbeck uses rendering also causes a green goddess of tense upness for the subscriber. _It was precise quiet in the barn_ as Curleys wife is loose it blends in with t he gentle wind of what has happened.When sugarcoat and George are talk in the barn and have make what has happened, it is all very tense indeed as swell as the proofreader is so horrendous to kip down what is going to happen. removed the noise of the game stopped. in that respect was a switch off of voices in question, a raise of test fee and the men break out into the barn. During the time of all the men be in the barn, George was sort of quiet, he never generally is. usually he is profane swearing and universe moody, this shows the readers he is confused and not olfactory property his usual self.Im gonna snarl the guns outta that grand diddly-shit myself subtle that a good deal of men want to turn thumbs down Lennie creates a quid of focus as the reader doesnt get laid whether they provide be able to or notIn conclusion, Steinbeck uses emotions and sounds to create the tightness do in plane section 5.