Recruiting Retention Research Paper Example | Topics and Well Written Essays - 3750 words

Recruiting Retention - Research Paper Example At the moment, communications is often being required to work with human resources to refine and communicate persuasive employment methods and to attract new talent (Boudreau & Ramstad, 2007). A large number of organizations are also familiar with the need for a clearly articulated and cohesive employment brand to attract applicants. How Organizations Attract Talent As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the marke t (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers can gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them. An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value... As new generations of individuals enter the job market, organizations wonder how best they can attract this novel talent. Compensation alone will not position an organization to compete for new talent. There are a number of innovative ways an organization may use to attract a talented workforce. Organizations may develop a differentiated company brand. A differentiated brand is vital in capturing the interest of top talent. Significant communicators in an organization help to create the characteristics workers value and identify an employee brand that differentiates their organization from other organizations in the market (Daniel & Radenbaugh, 2001). Head of communications in some organizations utilize the corporate brand performance assessment to measure worker and future worker views of their brand and recognize prospects to differentiate from rivals. Additionally, by practically enhancing an organization’s distinctive opportunities, culture, and values, potential workers c an gain an insight into what it will feel like to work for an organization, and establish if an organization is a right match for them.An organization may also attract talented applicants by articulating the distinctive employment brand. A large number of communicators work with their recruiting counterparts to concisely articulate the organization’s distinctive employment brand or employment value proposition in the market. In numerous organizations, the articulation of the employment brand is often incomplete.