Supermarket Observation PowerPoint Presentation Example | Topics and Well Written Essays - 500 words

Supermarket Observation - PowerPoint Presentation Example This trend follows for the various product brands. After the energy drinks come the juices. First one meets brands that boast of being organic and natural and those that are synthetic come after. The products are arranged such that single pieces of the product appear at or around the eye level. The pieces are arranged very close to one another and in fact touch against each other. The bigger containers of soft drinks are placed closer to the ground while those that are packed in many units are placed on higher shelves. As one traverses the aisle, the product prices keep changing depending on product, brand and size. The aisle starts with expensive products gradually introducing cheaper products and then ending in more expensive products. Yet again, the medium sized products which are moderately priced by brand are placed on the middle shelves. Given that many people tend to be attracted to goods placed at the middle shelves or at eye level, many product brands tend to be featured therein. Products that are middle sized or that are grouped in small units are positioned in the middle shelves. Smaller units and extremely large units of products are placed on upper and lower shelves. Middle sized products are thus more easily accessible to the potential buyer. The end caps contain goods that have closer expiry dates. The products featured therein are not quite much of a bargain. Most of the products featured in the end caps were full priced and could have been placed there to highlight their presence in the supermarket. Considering the arrangement of products as observed in the supermarket, it is beyond doubt that the aisle is arranged to offer the potential buyer utmost convenience as noted by Consumer Reports Magazine (par 1). Yet again, the aisle is arranged so as to lure the potential buyer into spending more than they had actually budgeted for as they have to walk longer distances to access the products that they would